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Fully agreed. And yeah, when it comes to my expectations as far as how large companies respond to embarrassments, the bar is about as low as it gets. A tone-deaf non-apology that sounds like a robot wrote it is what I expect to hear, and I’m almost invariably right.

And that offends me. The idea that someone thinks I’d be convinced by such a response—that I’d find it persuasive and acceptable—is fucking insulting.

So when the guy who’s actually responsible for the mistake—and not some polished corporate drone—actually shows up in the comments section, explains what happened, and talks to me the way one of my colleagues would: yeah, that is above and beyond by most standards, certainly the ones I have for evil empires like FAAN(M)G companies, and I give major credit for that.



Agreed. It's mostly I think because the press can only really do bikeshedding, and so the form of what people say is all they can comment on and amplify, and so we need professional spokespeople to keep up with the rules of what's okay to say, rather than more people to make better products.




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