You seem to have a very low bar for "evil". I don't see how most of those things (e.g. naming policies, shutting down or charging for free services that turn out to be too much of a burden, being popular enough that their algorithm is important to many business models) are even moral concerns. They might be stupid acts on Google's part, or very inconvenient for some people, but evil is a different kind of thing. You can't just expect others to live up to your own idiosyncratic idea of evil.