There have been so many seemingly respectable celebrities that we've gotten to know only to find out they're not really so great. I feel like Guy Fieri is the exact opposite - when I first saw him on TV I just knew this guy sucked. The car, the attitude, the hair - something just rubbed me the wrong way. But the more I've learned about him - his advocacy for gay marriage, his relief for restaurant workers during the pandemic, etc...I have to admit he seems like a good guy.
What if his market research found that his viewers have a positive association with gay marriage and with restaurant workers and they could increase ratings by x-percent by making a public statement on these issues?
For example the Nike corporation. Some groups have heaped praise on them for supporting Kaepernick and related social justice protests. But was it altruism? Of course not. Their market research simply showed that their customers tended to feel passionately about that issue. So they did the math and calculated that the revenue they’d lose by taking a public position was more than made up for with what they’d lose, and better than if they’d remain neutral too - as their founder said “It doesn’t matter how many people hate your brand as long as enough people love it.”. Consider too that Nike now sells a majority of their product overseas to a very American-skeptic market.
