Blog post for a competing platform criticizing the effectiveness of the market leader in the space.
It's a widely known trend that more tech-savvy consumer audiences tend to employ more tracking countermeasures.
The sales message in the post claims GA is cookie-based, which isn't entirely true. Cookies are one complementary component of tracking within the Google stack, but not the only one. Depending on your account type, GA deployment, and reporting method, you can achieve reporting results that are not solely cookie-based.
It's a widely known trend that more tech-savvy consumer audiences tend to employ more tracking countermeasures.
The sales message in the post claims GA is cookie-based, which isn't entirely true. Cookies are one complementary component of tracking within the Google stack, but not the only one. Depending on your account type, GA deployment, and reporting method, you can achieve reporting results that are not solely cookie-based.
The over-simplification is for sales purposes.