Yup. I find it amazing the quoted myth lives on. It doesn't even make sense.
How many problems do most people have that can be solved with an existing product they are unaware of? The numbers can't be very high.
How do you explain well-known brands advertising the same product for decades on end? Surely Coke and Pepsi aren't suddenly enlightening many people to the existence of their drinks.
How about ads that get shown to the known-same individual time and time again after mere minutes? (See Hulu, at least back in the day, not sure what it's like now.)
The whole line about ads being mere consumer education is ridiculous and doesn't even stand up to a cursory thought.
How many problems do most people have that can be solved with an existing product they are unaware of? The numbers can't be very high.
How do you explain well-known brands advertising the same product for decades on end? Surely Coke and Pepsi aren't suddenly enlightening many people to the existence of their drinks.
How about ads that get shown to the known-same individual time and time again after mere minutes? (See Hulu, at least back in the day, not sure what it's like now.)
The whole line about ads being mere consumer education is ridiculous and doesn't even stand up to a cursory thought.