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The reality is that you can't have it all.

You live with the assumption that everyone would just accept micropayments, and that's far from the truth.

The result would be content for a small portion of those with available income, and content for those without it (with parallel markets for content distribution under paywalls - like piracy).

That's even more messed up than the current advertising model.

Don't get me wrong, some brands would love that, to pile up those with available income and serve them marketing communication through press releases, reviews and stuff like that. I can see Apple applauding this.



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