Lighting seems to be the thing that really matters for the camera second to placement. I just use some smart lights to toggle “meeting mode” which turns off my overhead lamp and turns on the desk lamp. It’s better than the norm, but inferior to the professional setups some people have.
I have two inexpensive desk lamps with daylight bulbs, which I normally use for hobby work, but for video meetings I point them at the white wall behind my monitor, and tweak the white balance a bit in the webcam settings.
It gives a pleasant soft lighting that doesn't blow out.