Brave is a free open source product that you don't have to pay for or use. It's a browser with an integrated ad blocker. I opted into Brave, no one forced me to. I asserted my right as a user to run software on my machine how I see fit when I browse the web. The ad model of the web is exploitative, monopolistic, privacy invasive, abusive to everyone, and makes the whole open web ecosystem bow down to the whims of Facebook and Google.
I have opted into using Chrome, no one forced me to. I have asserted my right as a user to run software on my machine how I see fit when I browse the web. The ad model of the web allows me to freely browse the web while providing a source of income to those who work hard to provide the services and information I seek on the web.