Everybody hates shorts, but if you can sell for $40ish today vs $5 6 months ago and $20 last week, and you need/would like some cash, and you have a shelf offering ready to go, why not sell today?
If the price goes up to $80ish next week, then maybe issue some more shares to sell at that price too.
Continuously issuing shares leads to dilution(https://en.wikipedia.org/wiki/Stock_dilution). This has a ramifications for board members like Ryan Cohen who wants to change the company trajectory and also tend to have a downward effect on the share price.
If the price goes up to $80ish next week, then maybe issue some more shares to sell at that price too.