I realise this is a devil’s advocate type argument, but I doubt Facebook is the only channel for most small businesses, and even if it was, it’s their fault for relying on a single channel and taking no precautions. Not even a website?
FWIW I know several small business owners (in Europe - well, in the UK) who use Google’s tools for business, Facebook, Twitter — most popular social media accounts, in fact. In addition to that they have a website, distribute flyers, publicise themselves with local newspapers/bloggers, and have “recommend a friend” programmes.
FWIW I know several small business owners (in Europe - well, in the UK) who use Google’s tools for business, Facebook, Twitter — most popular social media accounts, in fact. In addition to that they have a website, distribute flyers, publicise themselves with local newspapers/bloggers, and have “recommend a friend” programmes.