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> Is it a known/named phenomenon?

I think it's just called "journalism" these days. I find it hard to find publications without clickbaity stuff like this.



I'd say it's marketing/business rather than journalism, the journalism takes something of a back seat - like the role of music in hit factories.


It's not wrong, but I do not see it used only for clickbaits. It is also largely used to push political opinions. And these are editorial decisions.




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