I'm from a neighboring state that provides hospitality to wealthy Texan tourists. It's sort of an odd dynamic. Want people to enjoy themselves and have fun, but also take the wind out of people's sails from time to time. It's probably easier to explain with an old joke.

A Texan is bragging about how big his ranch is. "It takes all day to drive around the edge of my ranch". The sly reply is "Yeah, my truck's like that too".

Generally good natured, but from time to time, one side or the other is a little too invested in the hype and it's not so funny.