Since independent venues have been gradually disappearing in the US in the 21st century, and ticketing is locked down by Live Nation, it sure seems that the only revenue stream American musicians can control is their merchandise.
Makes sense that everything else is just "marketing" these days.
I'm sure this has an impact on who decides to make music professionally. Why stick with it, only to sell your own t-shirts? (Note: I can't figure out how to get trend data for from the Bureau of Labor and Statistics, to see if that question has merit.)
Makes sense that everything else is just "marketing" these days.
I'm sure this has an impact on who decides to make music professionally. Why stick with it, only to sell your own t-shirts? (Note: I can't figure out how to get trend data for from the Bureau of Labor and Statistics, to see if that question has merit.)