Maybe but I think in the case of media attention on the strategy - I'm sure you're aware of the saying that man bites dog is news and dog bites man isn't. Sweden is trying a notably different strategy than most everyone else - that makes it newsworthy.

Then there is another saying - if it bleeds it leads. Sweden has a high percentage of deaths in comparison to a lot of other countries. Two uncommon things make interesting news in the media's calculation - now what story to construct about these uncommon things. The story is pretty obvious given the parameters.