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Google's search engine is a unique portal into the WWW in that it heavily controls what parts of the web people get to see. Opinions can be shaped, facts can be suppressed, lifes can be ruined by the decisions that go into search result prioritizing.

With the world being what it is today, Google Search is in an extremely powerful position. We depend a lot on information that we find on the web. And these free form search queries are the best UI we have at the moment to retrieve it.

It is a good thing that Google Search is good and is getting better, but that doesn't take away from the fact that they wield a lot of power that needs to be checked somehow.



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