I've been working for a few years for a large European trucks manufacturer. Two brands were co-developing a new range of models, one brand a bit more luxurious than the other. The "slightly lower end" brand were making a very fancy HMI with two large colour screens, lots of menus and the stuff. The top end stuff just had a huge bunch of well placed physical buttons and switches. When the prototypes came into drivers' hands, everybody liked the buttons, nobody liked the screens. It came as a bad slap to the people who had worked for years on it. "Those young drivers, the iPhone generation, think our screen based HMI is way too complicated and misleading."

I drive a Dacia and I love its simplicity... I fear the day when they try to make a Dacia look fancy.