The OP mentions that they spent a lot of time on making the app and putting in the secret movie. But, yes from where I am sitting it may be a success. There was a story on HN a little while ago about how Angry Birds is projected to make $1m/mo on Android from ads alone. There is no way that it would be self sustaining. But who cares? As long as expense < revenue, you've got income and you made money. Look at the million dollar home page or the red paper clip for brilliant examples.