It's that they sell something that cost relatively noting to make or distribute, put an imaginary wall around it and charge insane access fees. The only value provided is entirely in the targeted mind, the minds of children; the uneducated; the impulsive.

Maybe it irks me so much because it represents the bottom of capitalism barrel and it's wildly successful.

I'm mad at Epic for making the trap, but I'm equally as aggravated at people for falling into the trap, even though it's clearly marked with giant neon lights.