Some of the MPEG-G authors are experts in genomics data compression, while others are experts in video compression. It should, in theory, be a good mix.
MPEG are also well aware of the prior art. The authors of various existing state of the art genome compression tools were invited to one of the first MPEG-G conferences where they presented their work. Do not assume because they do not compare against the state of the art, that they are not aware of its existence or how it performs. It's more likely simply that "10x better than BAM" is a powerful message that sells products, more so than "a little bit better than CRAM". It's standard advertising techniques.
MPEG are also well aware of the prior art. The authors of various existing state of the art genome compression tools were invited to one of the first MPEG-G conferences where they presented their work. Do not assume because they do not compare against the state of the art, that they are not aware of its existence or how it performs. It's more likely simply that "10x better than BAM" is a powerful message that sells products, more so than "a little bit better than CRAM". It's standard advertising techniques.