And yet, given a parallel into what is happening as if it were a different company ‘e.g. would you be fine with our man standing outside your house and observing your every movement as a condition of service’, most of these people that ‘understand’ switch to WTF?! No! If you then ask them to stop using Chrome or Facebook it’s suddenly ‘different’.

The only thing that’s different is that they can remain blissfully unaware of it.