> Always hated the name of that store. It sounds like a euphemism for Planned Parenthood.

Back in 1994, Bezos wanted to call his new company "Cadabra," as in the magic incantation "abracadabra," but he quickly had a fresh brainstorm when his lawyer misheard the name as "Cadaver."

https://mashable.com/2011/07/22/facts-amazon-com/#QQ1l8PmD7q...