If you're referring to Vendor Central, I've no idea since we've not participated in that yet.
Cutting fees and slashing ad prices would be a start - but it would take a while before people trust it.
We got into FBA heavily because it dramatically boosted sales... even on products we co-listed FBM on (nuts, you pay more to fulfill it via Amazon's network, but they boost your sales, so it washed out).
Recently, they've been increasing FBA fees to where it's finally at the point we're re-examining it's profitability and possibly moving back to FBM for 100% of our items. But... not everyone has the luxury of having their own warehouse and fulfillment infrastructure - a lot of Amazon sellers are vested 100% into FBA and are at Amazon's mercy with fees.
Yeah, they tend to give bad deals to brands selling to Amazon through Vendor Central. If Amazon wanted to be more price competitive vs. other retailers they could offer to subsidize coupons, stop requiring fees on lightning deals, subsidize lightning deals, cut prices on ads, etc.
There are a lot of people in your boat and there are some companies that provide sophisticated software solutions to determining the best mix of FBA vs. FBM for your business.
Cutting fees and slashing ad prices would be a start - but it would take a while before people trust it.
We got into FBA heavily because it dramatically boosted sales... even on products we co-listed FBM on (nuts, you pay more to fulfill it via Amazon's network, but they boost your sales, so it washed out).
Recently, they've been increasing FBA fees to where it's finally at the point we're re-examining it's profitability and possibly moving back to FBM for 100% of our items. But... not everyone has the luxury of having their own warehouse and fulfillment infrastructure - a lot of Amazon sellers are vested 100% into FBA and are at Amazon's mercy with fees.