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The worst part is that they are visually similar. There's text at the top of the section that tells you whether it's sponsored or organic, but the layout and format is otherwise identical. If you recognize things more by shape and color and such as you're scanning the page (as I do), it's easy to not notice sometimes.

While nobody loves ads, I'm OK with them if it's always very obvious which you're looking at. This skirts that line.

Which is an unfortunate trend. Even Google's web search results page is making ads less visually distinctive. If I remember right, they used to have a different background color, and now they just have a small box that says "[Ad]".



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