> How would you solve the counterfeit goods and preventing people from gaming the review system problems?
The big issue is co-mingling inventory. This is where they mix same product from different sellers in same batch. I only order products from Amazon.com LLC. But I have still received items that seems fake.
Some says that co-mingling inventory saves Amazon a lot of money but to me it seems like Amazon is actively shielding bad players by making it hard to trackdown who is selling fake products.
One other, and somehow more troubling alternative to safing money, could that Amazon's homegrown warehouse management systems and fulfillment software are reaching some kind of limitation.
Seperating inventory not just by article but also supplier and / or inventory owner is no small feat. But if Amazon's IT environment is not able of doing it, this is opening all kinds of issues. None of them really good in the long run.
Actually, I have some experience as Amazon Seller/FBA. I believe on certain items, I would get an option to co-mingle it. It wasn't selected by default, so I didn't change it.
So Amazon has already built the system to keep inventory separate by sellers.
Also Amazon vendor here - co-mingling is really a lot better these days because of the new brand registry. Basically as the manufacturer you can restrict the other vendors from even hopping on.
If you turn off comingling you have to (? not sure if anymore) apply Amazon ASIN stickers instead of the manufacturer barcode, which is really annoying.
The big issue is co-mingling inventory. This is where they mix same product from different sellers in same batch. I only order products from Amazon.com LLC. But I have still received items that seems fake.
Some says that co-mingling inventory saves Amazon a lot of money but to me it seems like Amazon is actively shielding bad players by making it hard to trackdown who is selling fake products.