I really think they don't care that much. For them what they do is take a 20% rip from the random sellers that appear on there and always side with the buyer in any case of counterfeit or misrepresented products. This is working great in the interim as they truly have nothing (monetarily) to lose like this. Customers get a full refund no questions asked, and often get to keep the knockoff. Amazon makes more money on marketplace than selling themselves.

But for someone like me, I don't want to gamble whenever I buy anything. I have had Prime from the very start and now I think I am not going to renew. I am sick of getting substandard products and lately with their private label shipping the delivery date/time has been completely arbitrary. I've done almost all of my shopping online my entire adult life, but now I am increasingly going to local stores as I have never received a fake, and now they compete on price.