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Sooo, just like Google? If these ads become commonplace, savvy users will start to ignore the "first x results" and Amazon will make click/ad money on the the same people that click Google Ads.

While we all wish a competitor (just a click away! /s) would arise to compete, we all know from our experience with Google that lock-in is real.



> While we all wish a competitor (just a click away! /s) would arise to compete, we all know from our experience with Google that lock-in is real.

In the case of Google search, it is. Duck duck go is good enough to be my daily driver.




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