I mostly meant upper management, where strategic and policy decisions are made; where the direction a company is going is determined.

Not that non-management is irrelevant. It's just less relevant. Because what is OK or not OK is ultimately decided at the very top.

For example, in the not-so-recent-past, Uber was rocked with scandals on a weekly basis. The first step to fix this was to find a new CEO.

It's also a matter of degree vs kind. It's easy to say that Google is collecting too much data, but the basic premise of personalizing searches and selling ads is relatively unobjectionable to most people.

Once you've accepted that selling counterfeit goods and other broadly anti-competitive practices are A-OK and part of your core business model, you've crossed a line where it's no longer really a matter of simply doing "less" of it.