Beats they paid 3 billion for, that seems pretty big... and ML while it has a lot of investment could be purchased (if it's on a downtrend/failing cycle) for that much if they just want a talent acquisition... I mean ML has hype but it's nowhere near as big as even Tesla, definitely not as big as some of the recent 'big' buys like Disney buying Fox for 70 billion, or even FB/Whatsapp for 20 billion...

I mean, I feel ML team is definitely worth more than Whatsapp, but they don't have a product that's ready for mainstream yet... having the full backing of one of the bigger companies could bring mass AR to mainstream audiences faster.