Do you really think that makes any difference? It's not like the App Store isn't full of shovel ware. I think it'd be much nicer to have an actual 3rd party curated alternative app store. Maybe one with a working search. Too bad we can't do that.

30% on a subscription-based model is not cheap. Calculate that over a year or more, and that's not exactly pocket change.

That's roughly $40 per year that goes into Apple's pocket on an $11/month subscription in the name of marginal security.