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Apple very explicitly sells the same experience as Nintendo aka ‘Just Works.’ Many people even some software developers like me love ‘Just Works’ and the only way to get that is via gatekeepers.

Either software like Chrome or Safari which restricts what developers can do, or people. And frankly people plus transaction fees cost enough that the App Store is not very profitable for them.

PS: I have owned an iPhone for 10+ years and never bought anything from the App Store. Downloaded plenty of things, but someone else was paying for it.



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