Am I only the one who is disappointed in the seemingly stalling of traction for U2F? Google, Github, and Facebook supported U2F 2 years ago - so all I can see is Twitter, Dropbox and niche security news like KrebsOnSecurity.com have added support since then? Sure it's something, but 2 years I would have expected more - Who am I missing? Without more websites, consumer mass market has little incentive to adopt - and without users, websites have little incentive to support U2F - thereby furthering the stalling.
I needed a new bank and thought surely there will be one that offers U2F.. days of searching later, and I still have yet to find one that does. It seems like the vast majority of online banks don't even support any kind of 2FA except email/text. Really really sad.
For regular guys like me, I can't think of any online service more important to protect than my bank account.
Banks seem very slow to adapt to technology. My credit union for years after the release of the first iPhone still used a Flash login, although they did have a mobile login link you could get from them by asking.
U2F was never fully supported in browsers making it hard for sites to deploy it everywhere. The new WebauthN standard is going to be supported everywhere which makes it more likely that sites will actually use it.
Something like U2F is never going to find mass success in a consumer application. Every enterprise auth provider supports it, which is its major use case for now.