Cause now if NASA needs some extra funding they just need to convince Kim Kardashian (or whoever replaces her day after tomorrow on the top of the pyramid) of its importance. It's going to happen. Just watch.
The alarming thing is that after seeing the Kanye & Kardashian empire get more political, I can very much picture a future where we have Kanye is president in 2020 or 2024.
To put it in millennial marketing pseudo-jargon: how many likes = 1 vote?