My GF has 18000 followers and gas worked hard for her brand to be meaningful as an influencer. She isnt just posting a picture sitting next to the pool. As a result she gets a number of things comped at hotels and restaurants, sometimes without even asking.
Yup. My wife has only 7000 and still gets an annoying amount of emails (at least for a busy mom of 2) from brands wanting to send her product for "collabs". Hotel comps would be nice!
I believe a number of brands use software to monitor social channels for tags/locations related to their brand. This happens, of course, in near realtime and then it becomes fairly simple to identify them and start manufacturing instagrammable circumstances - comp'd bottle of wine, pretty amenities sent up to the room, etc.
