> To that specific individual, it doesn't because they are dead.
I wasn't clear enough. The decisions one makes during their life are affected by whether or not they care about anything that happens after they are dead (any many specifics beyond that). Many people do things whose primary impact won't be felt until long after they are gone. So it isn't true to simply say that nothing matters after the individual is dead.
I'm sure you are not surprised to hear that many disagree with this.