Style guides also tend to ignore funky punctuation, etc. in company names. For example, it was pretty standard to drop the ! in Yahoo!. There is certainly an argument for respecting the wishes of a name's owner but it's also understandable to do otherwise for readability.

In this particular case, there are also a lot of acronyms that have entered such common usage (like radar) that capitalizing them would seem odd. And too many capped acronyms, Studly Caps, hyphenations etc. hurt readability after a while.

I always like when it’s written “Yahoo!” because I read it with an alveolar click, as /jahu!/. <https://en.wikipedia.org/wiki/Alveolar_clicks>