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my 2¢ addition: careful with your abstraction.

Our instincts tend to be all wrong. When making general statements about a business, most try to make the most general statement possible. Otherwise we feel like we're selling it short. It's like when people write resumes. All trees, no forest.

That's why "X of Y" is so common, it's a formula to get past your bad instincts to a better, less accurate abstraction.

People are bad at going to abstraction without passing through specifics. If you'd never heard of jobs, it'd be hard to explain without examples. Fireman would be easier. Policeman would be even easier after that. Once we have two, the concept of job gets easier. Starting from the abstract... we'd be talking about, wages, specializations, uniforms, sick days... hard.

Case in point here, can we see this deck for an actual startup or startupses? It'd be easier to grasp the good/bad points in context.



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