To be fair, on top of that, they're also really good at marketing. But their marketing is only effective because it has a sincerity--they're genuinely proud of the products they make. I bet you can tell when someone is trying to fake that.
Yeah, this definitely is an important component of their success. The authenticity of their marketing message, thanks to that pride, resonates with people who are being fed bullshit everywhere else.
Regardless of how you feel about him, it's impossible not to be at least a little captivated by a Steve Jobs keynote. The joy of watching someone stand up and just be proud of how honestly hard his company works – it's refreshing.
