The other thing I liked about that Jonathan Ives bit was how he went beyond the physical aspects and talked a lot about how much effort they went into the construction process as well. No one else in the documentary even mentioned that as far as I can recall.
It baffles me how anyone can program a server without worrying about disk access times, much less a service like Gmail. Similarly, what do designers spend all of their time doing if they aren't worrying about the construction process? Nobody cares how pretty your design is if you can't mass-produce it at low cost.
The other thing I liked about that Jonathan Ives bit was how he went beyond the physical aspects and talked a lot about how much effort they went into the construction process as well. No one else in the documentary even mentioned that as far as I can recall.
(Incidentally, that reminded me of this: http://www.aaronsw.com/weblog/smartabstractions For example, Paul Bucheit worrying about disk access times)