The plan is technically $195 monthly with a ton of “special bonus discounts.” Existing customers aren’t allowed to sign up at all yet, and the price will be higher when they can.
That article from almost a year ago (which was just mindless regurgitation of the ars Technica piece which was also wrong) was not reflective of reality. It actually wasn't even correct when it was written, but you had to know to ask for the lower rate.
Don't ask PR people sales questions. Call sales, be friendly, you'll get the real price. Call PR or sound like an I-Hate-ISPs jerk, pay the jerk tax.