Why does this junction not have a roundabout? Would having one there reduce the chances for a crash by forcing vehicles to reduce their speed when approaching the intersection?
Another comment explained how the UK hates stop signs, but yes, a roundabout would be a great and very British/European solution that would probably be very effective.
Why should it be necessary to always have to come to a complete stop before yielding to traffic on the intersecting roadway? A stop sign doesn't prevent one from failing to yield to traffic even after coming to a complete stop.