You're just focused on ticketing for a single event. What I'm saying is that it's about more than just tickets, and for more than just a single event.
I'm suggesting fans will be turned off of performers / entertainers / sports teams / etc. by the perception that they (the performers) are overcharging for their performance, and that will hurt the longevity of the brand, and the sales performance of related products.
Similarly, if you drive out youth and cater for wealthier older people in the interests of maximizing short-term revenue, you endanger brand engagement 10 or 20 years down the line - this is particularly important for sports clubs.
I'm suggesting fans will be turned off of performers / entertainers / sports teams / etc. by the perception that they (the performers) are overcharging for their performance, and that will hurt the longevity of the brand, and the sales performance of related products.
Similarly, if you drive out youth and cater for wealthier older people in the interests of maximizing short-term revenue, you endanger brand engagement 10 or 20 years down the line - this is particularly important for sports clubs.