I use BA. I average about one order every 4-6 weeks. I'm also an avid cook, so at first it seemed like cheating/lame. However the workflow I've developed is to watch for weeks where 2 of the 3 options are something out of the ordinary that I'd never normally to think to make for myself, particularly when they use an out of the way ingredient.
Particularly for the latter purpose, I appreciate that they give me exactly what I need, because I probably don't want to use it again any time soon.
One order every 4-6 weeks, isn't exactly their target audience. Sounds like you just like to try something new once in a while, and Blue Apron happened to have it.
Particularly for the latter purpose, I appreciate that they give me exactly what I need, because I probably don't want to use it again any time soon.