That doesn't surprise me at all. You've cherry-picked someone who's far richer (in absolute terms) than the average person within those 2 billion.
You're probably talking about an American (or a Brit or a French person? Someone in the developed world) who's at least lower-middle-class. Consider someone in an emerging country. For the average Brazilian or Colombian, a U$1000 weave would be far too expensive. And the vast majority of the target population is living in Africa and is much poorer than the average Brazilian.
FWIW, I don't see anything wrong with the startup. I just making a back of envelope calculation that shows the market estimate is BS.
You're probably talking about an American (or a Brit or a French person? Someone in the developed world) who's at least lower-middle-class. Consider someone in an emerging country. For the average Brazilian or Colombian, a U$1000 weave would be far too expensive. And the vast majority of the target population is living in Africa and is much poorer than the average Brazilian.
FWIW, I don't see anything wrong with the startup. I just making a back of envelope calculation that shows the market estimate is BS.