Gruber's aggression toward Gizmodo fans the flames - he knows this, he's in the business of page views - and off the story shoots, racking up ad impressions for everyone. The only one to come out badly from this is the poor guy that got a little bit drunk and lost his phone.
Let's pretend that he wasn't trying to fan the flames, wasn't chasing increased page views and wasn't motivated by ad impressions, that he just wanted to share the information he got from his sources and his views on Gizmodo's actions with his readers. In what way could he have done that without giving you the wrong impression?
