>The 130-page report reminds me of those old Coca-Cola ads that promised to cure everything from headaches to exhaustion. The ads worked because nobody really knew what was in a Coke bottle.

I would have thought it was the coca.

>Similarly, the term “blockchain” has been so misappropriated that no one knows what it means anymore.

Thankfully, those who no longer know can just grab the paper at bitcoin.org/bitcoin.pdf and get a refresher.