I'm not sure I understand what is going on here. Is there something more to this than a bunch of guys (of questionably sound state-of-mind) pitching the kind of crap that you end up with at the end of a conference?

I may be way off here, in which case I kind of feel like I'm on the outside of some exclusive club.

Nope, it's a conference for individuals and companies to pitch their stuff to top bloggers. So bloggers get free stuff - books, physical products, etc. - and in exchange, they get the opportunity to present to the kinds of folks in a position to spread the word on their product. It's a really cool idea.

Props to the Swagapalooza guys for throwing a conference on Demo Day. That's fortitude.

It's a social hack. I think it's pretty clever.

It seems rather sick to me, to be honest.

Makes me think I should start working on a service that helps you fake your social network rank.

I have also read several times that this "influencers" theory does not even work.

How could something pitched as the "Ferrari of undewear" possibly be crap?