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Beyond Meat's ground beef and chicken strips are the closest I've had to "I had no idea" meat alternatives, but even though the flavor is pretty much spot-on, the texture is always just a little bit wrong. It's a very tricky problem, and I'm inclined to say that it's a better idea to sell things as "not meat, but delicious in their own right" instead. See, for example, Chipotle's sofritas - which are the most heavily seasoned / arguably most flavorful protein on the menu.


Beyond Meat's ground beef really surprised me by how close it was to ground beef (texture and appearance are great, flavor needs work). The chicken strips somewhat less so, but still enjoyed it.




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