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First: I highly recommend Aaron Wall's rank-checker tool:

http://tools.seobook.com/

Second: the idea is not to rank for every page. But the marginal cost of one more page is basically zero. So if even 1% of them rank on page one, the return on investment can be pretty high.

Calacanis is in a tough position, to be honest. He can dial down the quality and automatically get more revenue for no extra money. But he can't reduce the capital expenditure he made to create this system in the first place.

It's sort of like being a janitor, but having a great connection for huge quantities of black tar heroin. You could be a really stand-up guy, but after a while, all the easy money gets tempting...



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