The race bottomed out before Google/Apple were even in the game. Zynga's burn n' churn strategy set precedents for both the gaming audience and game developers alike- pull users into turbo-charged Skinner boxes.
Now these platforms monetize from selling users to developers. Acquisition rates are as shady as they are exacting- you compete for the same users as the top 10 games, who have advertising budgets the size of small countries GDP.
Besides, if they put a minimum price in, they would have to start real curation of the platform. That goes against profiting off developers spending for users, and their percentage for users paying for the game.
Well the ease of entry and the fact developers from areas of the world with much lower costs of living is going to drop the price of any similar market. Similar being wholly digital which eliminates the majority of costs with regards to distribution.
I would not mind seeing a common micro transaction model that all such games could subscribe to so as to remove touch points to a persons credit but also give some assurance of trust and security.
Now these platforms monetize from selling users to developers. Acquisition rates are as shady as they are exacting- you compete for the same users as the top 10 games, who have advertising budgets the size of small countries GDP.
Besides, if they put a minimum price in, they would have to start real curation of the platform. That goes against profiting off developers spending for users, and their percentage for users paying for the game.