So if your software was web based you could cut out the download step, the install step, the finding the website step, and probably the where to purchase step.

Quit building installable software.

50% of his statistics are made up.

> 50% trust pay pal, but enter the wrong credit card details.

So you're saying that 50% of your potential customers are too careless to enter their own credit card details correctly?

> So you're saying that 50% of your potential customers are too careless to enter their own credit card details correctly?

Have you watched/listened to the (real world) news lately?

He's probably demonstrating that you lose X% of people at each step. Simple conversion funnel math, with the effect that improving any step in the pipeline improves your overall yield (and the more steps there are, the more people you lose).

Yes, I know. I was just pointing out that he was reaching rather far for some of these steps. I would assume that anyone who has already made it past the filters of wanting the product and having a credit card in the first place is extremely unlikely to not only type the card number in wrong, but to let that defeat them in getting what they want, since they could just type it in correctly when it's declined.